organic cotton | sustainable | eco friendly clothing

The home of sustainable and organic baby & kids clothes

Hi, I'm Lucy and I was a BBC journalist.

But since struggling to shop more ethically for my own children, I've been on a mission to make it super simple to shop sustainably for children 0-12 years.

I've vetted every single brand, handpicking a curated collection of eco-friendly and organic baby & children's clothing brands that have high ethical standards - just like you.

So you can be sure you're investing in beautiful organic cotton infant clothes and sustainable kids' clothing that align with your ethos.

What makes us more sustainable?

filter clothes according to the values most important to you

Baby & Kids Sale

up to 50% off

Shop organic baby and sustainable kids sale. Organic cotton children's clothing now up to 50% off.

Shop Baby & Kids Sale

Shop half price Sale

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Muddy Puddles Waterproof Puffer Jacket Royal Blue

£75.00 £37.50 Save 50%

Sale

Lilly + Sid Applique Playset - Wish

£28.00 £21.00 Save 25%

Sale

Image of kids raglan sweatshirt with yellow sleeves and repeat print pattern body. The repeat print pattern has images of a duck and zebra splashing in a puddle together, cycling on a bike and running a three legged race

Image of a happy child leaping in the air with her arms open wide, wearing a Ducky Zebra jumper

Ducky Zebra Organic Cotton Sweatshirt

£24.50 £12.25 Save 50%

Sale

Kite Mini Jurassic Jacket

£37.00 £18.50 Save 50%

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103 products

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our customers love us...

★★★★★
Wow! I'm so impressed with the quality of the organic cotton infant clothes I ordered. They feel amazing and the designs are even better in person.

Becky
Bristol

★★★★★
A go to for my children's wardrobes! Adore how the pieces go so well together but you get a selection of different ethical brands!

Laura
Edinburgh

★★★★★
Great company. What a lovely website and idea... Love the clothes and the ethos this company stands for - well done - so happy with the products.

Tracie
Goring-By-Sea, W. Sussex

★★★★★
Wonderful service. Easy to use website, order delivered quickly and beautifully presented.

Lucy
Oxshott, Surrey

★★★★★
Quick delivery, reasonable price and arrived in lovely packaging with a wonderful hand-written note on 'seed paper' my daughter is very excited to plant!

Shan
Hayes, Middlesex