organic cotton | sustainable | eco friendly clothing

The home of sustainable and organic baby & kids clothes

Hi, I'm Lucy and I was a BBC journalist.

But since struggling to shop more ethically for my own children, I've been on a mission to make it super simple to shop sustainably for children 0-12 years.

I've vetted every single brand, handpicking a curated collection of eco-friendly and organic baby & children's clothing brands that have high ethical standards - just like you.

Each product has a set of value icons telling you the good it does in the world - helping you purchase infant clothes and sustainable kids' clothing that align with your ethos.

What makes us more sustainable?

filter clothes according to the values most important to you

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Sale

Muddy Puddles EcoLight Recycled Jacket Multi Floral

£40.00 £20.00 Save 50%

Sale

Muddy Puddles Quilted Colourblock Gilet Blue

£40.00 £16.00 Save 60%

Sale

Muddy Puddles Quilted Colourblock Gilet Pink

£40.00 £16.00 Save 60%

Sold Out

Muddy Puddles Waterproof Robe Blue

£65.00 £49.00 Save 25%

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45 products

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our customers love us...

★★★★★
Wow! I'm so impressed with the quality of the organic cotton infant clothes I ordered. They feel amazing and the designs are even better in person.

Becky
Bristol

★★★★★
A go to for my children's wardrobes! Adore how the pieces go so well together but you get a selection of different ethical brands!

Laura
Edinburgh

★★★★★
Great company. What a lovely website and idea... Love the clothes and the ethos this company stands for - well done - so happy with the products.

Tracie
Goring-By-Sea, W. Sussex

★★★★★
Wonderful service. Easy to use website, order delivered quickly and beautifully presented.

Lucy
Oxshott, Surrey

★★★★★
Quick delivery, reasonable price and arrived in lovely packaging with a wonderful hand-written note on 'seed paper' my daughter is very excited to plant!

Shan
Hayes, Middlesex