A woman's hands cupping a baby's feet in a heart shape

Our Story

Who are we?

My Little Green Wardrobe is an online store selling sustainable children’s clothing brands.

We want to make clothing your children from top to toe in sustainably and ethically produced garments as easy and accessible as possible for modern day parents.

Why support us?

There is a global climate emergency, and fashion - by many yardsticks - is one of the worst polluting and most resource-intensive industries in the world.

Reduce, reuse and recycle has become the mantra of sustainability. However, buying at least some new items is inescapable for most parents because children change clothing sizes so frequently as they grow.

At My Little Green Wardrobe we want to reduce the impact of children’s clothing on the environment and end the exploitation of garment workers by promoting sustainably-produced apparel.

We commit to leaving this planet in a better state than it is now and will support fashion brands and partners who share similar values and goals.

A child in wellies holding a green watering can

Our own sustainable practices

A group of children standing outside in a park in the sunshine holding hands and laughing

“You must not gamble your children’s future on the flip of a coin... You must take action.”

- Greta Thunberg

A letter from Lucy

A photo of Lucy, the founder of My Little Green Wardrobe, with her two daughters in the sunshine in front of a marina

The idea for the site first came about when I was getting my eldest ready to start school.

There was a lot of new kit she needed: along with the uniform, sports kit, swimming stuff, school shoes, indoor and outdoor trainers, she needed a puddlesuit, another pair of wellies, warm and cold weather gear - all of which would be purely for school use.

That’s a lot of stuff just for one small person! I was conscious that a lot of this apparel would not be cared for particularly well and, besides, she had many of these things already. Buying more made me feel sad - just more plastic that would eventually end up in landfill.

I looked on second-hand sites but there wasn’t anything in her size - and I didn't have the time to wait for them to become available... she was starting school in just a few weeks.

What if I could soften the impact by purchasing garments made from recycled materials rather than those manufactured from virgin plastics?

The result: it took me a whole afternoon to buy just two items, researching various brands, checking product specifications, and trying to ascertain the sustainability credentials of each particular garment.

There had to be a better way.

Why wasn’t there a site that had done all this already? That had checked out which brands were doing their bit for the environment, and could give parents the info about each one’s ethos in an easily-digestible format?

Wouldn’t it be great if you could have all of these ethical brands under one roof so you could shop a wide range of them, safe in the knowledge all of their claims check out and without having to do the legwork yourself??

And this website is designed to do just that.

My vision is that you can kit out your kids from top to toe in more sustainably-produced clothing across a wide selection of awesome brands.

I hope you enjoy using the site and shopping according to the values that are most important to you - whether that be ethical labour and paying garment workers a living wage; or investing in super-soft organic cotton which is less harmful to the environment; or buying apparel made from recycled plastic recovered from the ocean.

I’m always interested in hearing about new brands we can work with, or new ways to improve our site and processes - so if you have any suggestions feel free to get in touch here.

With love,


A graphic of the Earth looking looking as if it is made from clay on a backdrop with pencil drawings of wind farms, trees, polluting factories and high rise towers

“How wonderful it is that nobody need wait a single moment before starting to improve the world.”

- Anne Frank

About My Little Green Wardrobe

My Little Green Wardrobe was founded in 2021 in Maidenhead, England. We are a LTD company (full name MY LITTLE GREEN WARDROBE LTD) with a company number of 13296086 (click here to see us on companies house). We were founded by Lucy Clare Todd, who is an expert on children’s clothing and ethical fashion, and has been featured on Bexley Eco Fest, Growtion_co, Ethy, Real Mum Review, The Telegraph, Country Homes & Interiors, and Virgin Money. We are members of the Organic Trade Board, and comply to the Global Organic Textile Standards. We also won the Best Sustainable Business 2022 Award at the Muddy Stilettos Awards. We are rated 4.9/5 based on 81 reviews across Google and Trustpilot. You can follow us on Facebook and Instagram for the latest updates, as well as emailing us at hello@mylittlegreenwardrobe.com. Our website https://mylittlegreenwardrobe.com/ stocks all of our main products, including ethical children’s clothing from babies up to kids aged 12 years old. Our ethical values are focused around natural fabrics, high environmental standards, Oeko-text 100 standards for no harmful chemicals, and recycled packaging with non-toxic inks.