organic cotton | sustainable | eco friendly clothing

The home of sustainable and organic baby & kids clothes

Hi, I'm Lucy and I was a BBC journalist for 15 years.

After struggling to shop more ethically for my own children, I've made it my mission to make it super simple to shop sustainably for children 0-6 years.

I've vetted every single brand and handpicked a curated collection of eco-friendly and organic baby & children's clothing brands that have high ethical standards.

So you can be sure you're investing in beautiful organic cotton garments and sustainable kids' clothing that align with your ethos.

Learn more

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our customers love us...

★★★★★
Wow! I'm so impressed with the quality of the clothes I ordered. They feel amazing and the designs are even better in person.

Becky
Bristol

★★★★★
Quick delivery, reasonable price and arrived in lovely packaging with a wonderful hand-written note on 'seed paper' my daughter is very excited to plant!

Shan
Hayes, Middlesex

★★★★★
A go to for my children's wardrobes! Adore how the pieces go so well together but you get a selection of different ethical brands!

Laura
Edinburgh

★★★★★
Great company. What a lovely website and idea... Love the clothes and the ethos this company stands for - well done - so happy with the products.

Tracie
Goring-By-Sea, W. Sussex